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TikTok is introducing a new feature that allows them to reduce the amount of AI-created videos appearing in their feeds. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the following weeks before a global rollout. This shift coincides with a increase in AI-generated material, spurred by recent AI video creators.

AI Proliferation Online

Studies have shown that approximately 10% of the most rapidly expanding content creators on a competing service only show content made by AI. A large amount of this output is deemed mass-produced AI material, a term for substandard, factory-style content that is frequently absurd or surreal.

Based on user feedback that numerous viewers appreciate content made with AI tools, from AI artwork to informative clips, and we aim to provide users the power to increase or decrease of that, depending on their own choices,” said a spokesperson.

Volume and Proportions

TikTok shared that there are presently 1.3bn videos on its service identified as artificially created. Overall, over 100 m videos are added to the platform every day, making clips made by AI a relatively small part of its overall inventory.

How to Adjust Settings

Viewers will be in a position to decrease or raise the level of artificial media they view by using the topic control setting in the platform and choosing the AI content topic. Additional categories that are already be modified under the setting encompass current affairs, style, beauty, and movement.

Platform Guidelines

The platform’s rules mandate creators to label “realistic” artificially created content, and it forbids dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.

In addition, the service will from now on apply an artificially created label to content made using its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This action is aimed to help prevent users from attempting to evade the labeling process.

Responsible AI Funding

The platform is also launching a $2m educational fund for professionals and organizations to develop informative material about ethical AI use. This initiative will support non-profit groups specializing in training programming and robotics.

Moderation Strategy

TikTok has defended its safety measures, amid controversy over intentions to cut jobs for numerous content moderators in Britain. It is expected to cut a significant number of roles in its content moderation team in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it is viewed by people. The company announced a significant reduction in explicit and harmful content reviewed by safety staff over the past year due to intervention by its AI tools.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”